GRIT+TONIC — The Grit Team
The Grit Team

We don't just sell gear.
We live in it.

GRIT+TONIC was built by people who genuinely love sport — endurance and beyond. We've cycled mountain passes, run desert roads, swum open water at dawn, and toed the start line at Ironman 70.3. Some of us have also been known to drain a basketball hoop or two. Sport is in our DNA — every product we carry reflects that.

Our story
Built by athletes, for athletes

GRIT+TONIC started with a shared love of sport and a frustration with how hard it was to find quality performance gear in the UAE. We set out to fix that — curating only the brands serious athletes actually trust and use.

ArenaAléZone3GU EnergyMaurtenHigh5SISOTESaltStickAqualyteWaboba
12+
Performance brands
under one roof
5
Disciplines: swim, bike,
run, tri, nutrition
UAE
Home base, with
global shipping
What drives us
Performance is personal

Four beliefs that shape every decision we make — from the brands we carry to the service we give.

Product integrity
We only stock what we'd race or train in ourselves. No compromise on quality or performance credentials — ever.
Community first
From clubs to solo athletes, we support the UAE endurance community on and off the course.
Real athlete knowledge
Our advice comes from lived experience — on the road, in the pool, and on the start line. Not from a script.
Custom kit, done right
Our teamwear and performance solutions arm helps clubs and squads look and perform as one unit.
The people
Meet the crew

A small, tight team with big sport energy. We've cycled, run, swum, raced Ironman 70.3 — and yes, some of us have a serious love for basketball too.

Nicolas
CEO & Founder
Nicolas
The vision and drive behind GRIT+TONIC — built the brand from the ground up to serve athletes who demand the best.
Anamaria
Marketing & Teamwear
Anamaria
Endurance athlete and world traveller — leads marketing and all custom kit and performance solutions.
Jeff
Customer Hero
Jeff
Knows everyone by name and everything about the products — if you have a question, Jeff has the answer before you finish asking it.
James
Customer Hero
James
Your first face in-store — James knows the product range inside out and makes sure every visit counts.
Ali
Warehouse Manager
Ali
Every order accurate, every shipment on time — Ali keeps the back-end running like clockwork.
Ron
Customer Experience
Ron
In-store and online, Ron gets it sorted every time — and brings serious basketball energy to the team.